Add the gin, Campari, vermouth, and bitters to the mixing glass.Ģ. PREPARE a large glass (or a Boston shaker) and a mixing glass with ice. 1.5 ounces McQueen & the Violet Fog Ultraviolet Edition Ginġ.But here comes the Royal Negroni (photo #3). Shake with ice and strain into a chilled flute.Ģ. COMBINE the gin, lemon juice, and simple syrup. 1.5 ounces McQueen and the Violet Fog Ultraviolet Edition Ginġ.Top with tonic water.Ī French 75 is nice, but very pale compared to the Ultraviolet 75 (photo #1). 2 ounces McQueen and the Violet Fog Ultraviolet Edition Ginġ.With McQueen and the Violet Fog-both versions-they’re headed in the right direction!ĭiscover more on the company website, along with many more recipes.Ī step beyond the traditional G&T (photo #2). The goal of Sovereign Brands is to become the wine and spirits industry’s most innovative creator of unique, forward-thinking new brands. (For fun, use food color to make violet water.) The handsome, heavyweight bottle can be repurposed as a water bottle for the table.
MCQUEEN VIOLET FOG GIN PLUS
Concentrate and you’ll taste the cranberries plus jasmine flower, lemongrass, the Portuguese rosemary, and even rose petals. The flavor is tart (from cranberries), sweet, and earthy. While the gin is flavored, it can be used to make any gin cocktail. The color is deep violet when poured neat, but transforms to a beautiful pink color when combined with tonic water or citrus juice. It’s made from the same 21 botanicals as the flagship gin, with the added complexity of red berries and hibiscus, plus carmine to create Ultraviolet’s striking violet color. Do you smell a forest, an orchard, an apothecary? A bit of heaven?Īnd now, more razzle-dazzle: The new Ultraviolet Edition, a flavored gin that makes beautiful purple cocktails. The gin is so smooth and satiny, some might say voluptuous…a gin that’s ultra-smooth and well-rounded, and a step away from the traditional European-style gins (photo #4).Īnd it’s officially a winner, taking gold in the L.A. Īs a result, the complex palate of McQueen and the Violet Fog reveals something new with every sip: citrus, floral notes, heat, herbs, juniper, and spice.
Sovereign Brands relates that no other gin has 21 botanicals, adding that six of the botanicals are found in no other gin. The botanicals are sourced from around the world-as far from Brazil as Indian basil leaves, Mediterranean fennel seed, Portuguese rosemary, South Pacific calamansi, Vietnamese star anise, and a local hero, Brazilian açaí. Twenty-one exotic botanicals are distilled into the spirit, including many rarely found in gin, such as jasmine flower, lemongrass, orris root, and pomelo peel. So they make their artisan gin in a single copper pot still in the hills of Jundiaí, Brazil, a municipality in the state of São Paulo.Įach small batch is a labor of love, producing only 500 liters of gin. For its flagship gin, the company wanted to do something different. The gin world, says Sovereign Brands, is traditionally U.K.-centric. Is it the name of the band? The name of the venue? An homage to the Velvet Underground (which took its own name from the title of a book on sadomasochism?Ītticus, if you read this, give us a clue. When the lights go back on, the band has disappeared-only the verberations remain, along with a plate on the door that says “McQueen & The Violet Fog.” Briefly: The narrator is at a rock concert when the room suddenly goes black. We couldn’t find the poem online, but the last two stanzas are printed on the back of the bottle. It’s a poem about a mysterious (fictional) rock band, written by a poet who calls himself Atticus. What about the name? “McQueen and the Violet Fog” was inspired by a poem of the same name. McQueen And The Violet Fog is made by Sovereign Brands, a family-run wine and spirits company. There’s the award-winning flagship brand (photos #4 and #5) and if you like something super-special, the brand has just launched its Ultraviolet Edition of violet-hued, flavored gin. If you like a gin that’s heavy on botanicals (and we do!), McQueen And The Violet Fog is the next brand for you to try.
The flagship brand is distilled from 21 botanicals. A classic Negroni is reddish from the Campari. The Gin & Tonic is the most popular gin cocktail, but how about an Ultraviolet & Tonic? The recipe is below. The recipe is below (all photos © Sovereign Brands). A French 75 sparkles, but an Ultraviolet 75 sparkles with a rosy hue.
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